Tuesday, February 23, 2010

Sexualized Minorities, "Sexual Otherness" and Heterosexism in the Media

In the Acuvue commercial, it appears to be a commercial for contacts; however, it is used to show “lipstick” lesbians. The girls in the video are twins which makes the “lipstick” lesbianism in this video the more ridiculous. There is a scene where the camera zooms in on the sisters interlocked hands on one of their thighs. The scene is meant to satisfy the heterosexual male gaze. Also, in the video the interaction between the twins is sexual by the flirtatious touching. For example, when the sister approaches the other, she places her hand on her hip near her bottom.
t.A.T.u. is another example of “lipstick” lesbians. The video displays the two singers as intimate partners. They are shown wet in school girl outfits interacting with one another intimately. There is a fence that separates them and the crowd. They are segments leading up to their kiss. The camera angle changes indicate that their performance is for the crowd. They are shown subjectively indicating that their relationship is for the pleasure of their audience rather than themselves.
This third image is a one-time character that was shown in a Bones episode. In this episode, the character, Dr. Tanaka, is androgynous. The other characters spend the entire episode contemplating Dr.Tanaka’s gender. By the end of the episode, it is decided that the character is male because he had an erection when one of the female characters approached him. The gender paradigm in our society is binary and the desire to label a person as male or female is obsessive. This character never appears again which demonstrates the margins for sexuality and gender in media.
The Christina Aguilera music video “Beautiful” displays homosexual couple and a man in drag. The song is very powerful and validates their sexual “otherness”. There are several scenes where the young, white homosexual couple is displayed intimately in public holding hands and kissing intimately. There is another scene where the tongue in the kiss is shown and passerbys are looking down at the couple. The passerbys looking down at the couple are in a position of power and may be seen as representative of society’s view of LGBTQ relationships. The drag queen is shown in snippets as he dresses. He is first shown in his underwear, then puts on a bra, then makeup, next jewelry, the dress, wig, and lastly smiling in the mirror. The video also critiques ideals of masculinity and femininity. By the end of the video, everyone has rejected the ideas established by society and smiles at themselves despite their “otherness”.









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